About Crave PR
The agency that knows food, agriculture, and the people who shape how we eat.
Recognition & Affiliations
- — IABC Ovation Award
- — Two CAMA Awards, Canada Agri-Food Marketing Association
- — Member, Women in AI (WAI)
- — Member, Canadian Women in Food (CWIF)
- — Mentor, Ontario startup accelerators
- — Board member, Halton food security organization
Founder & Principal
Saskia Brussaard
Saskia Brussaard has spent more than two decades at the intersection of food, agriculture, and strategic communications — building influence, shaping narratives, and helping organizations earn trust.
A communications strategist and media relations expert, she founded Crave Public Relations in 2009 with a clear focus on food and agriculture — and built it into one of Canada's most trusted boutique agencies in the sector. Her client roster has spanned CPG brands and commodity boards, agri-tech and greenhouse growers, cookbook authors and chefs, food security advocates and local food movements, and international organizations entering new markets.
Her work spans the full communications spectrum — earned, owned, and paid. She has built brand narratives, led award-winning campaigns, produced marquee industry events, placed op-eds that shaped public debate, and guided organizations through complex and high-stakes moments. She has managed reputations, built them from scratch, and helped restore them.
She brings senior-level strategic thinking to every engagement — helping CEOs find their voice, brands clarify what they stand for, and organizations know what to say before they decide where to say it. Creativity and discipline in equal measure.
Recognizing early the transformative potential of AI in communications, Saskia pivoted to co-found a technology and communications startup helping food and agriculture organizations harness AI-powered research, strategy, and insight. The experience sharpened her thinking and expanded her toolkit. She has returned to Crave PR to put it all into practice.
Saskia lives with her family nestled between Toronto and the Niagara wine region — where she tends an ever-expanding garden, works toward her Master Gardener designation with a focus on Ontario native plants, and bakes a very good loaf of bread.
Speaking & Thought Leadership
Saskia is frequently tapped as a guest speaker, guest lecturer, competition judge, and startup mentor — bringing expertise in strategic communications, crisis navigation, and communications counsel to universities and industry organizations.
Available for speaking engagements, media commentary, judging opportunities, and advisory roles across food, agriculture, communications, and innovation.
Get in TouchThe Crave Network
Senior experts. Whenever you need them.
Crave PR operates as a curated global network of specialists in media relations, premium events, talent representation, digital and traditional advertising, media buying, influencer outreach, social media management, trade shows, product seeding and sampling, and trade representation.
Our network spans Canada and extends globally, allowing us to support clients with local market knowledge whether they're pitching a Toronto food editor, a New York trade publication, or a UK broadcaster.
How We Work
What sets us apart
Deep Sector Expertise
We live and breathe food and agriculture. That means we know the journalists who cover your beat, the publications your customers read, and the nuances that make a story land.
Senior-Level Only
No junior account teams. Every client works directly with an experienced practitioner who understands the landscape and brings strategic thinking to every pitch.
Built for the AI Age
Media relations has evolved. We help clients get found not just in traditional press, but in the AI-powered search and discovery tools reshaping how people find information.
Relationships That Deliver
Coverage starts with credibility. We've spent decades building relationships with the editors, journalists, and producers who cover food, agriculture, and sustainability.