What We Do
Three ways to put your story in the spotlight.
Traditional Public Relations
The right story. The right journalist. The right moment.
Media relations is both art and science — and in food and agriculture, it requires knowing the territory. We pitch to the journalists, editors, producers, and bloggers who shape what your customers read, watch, and trust.
What's Included
- —Story development and narrative positioning
- —Targeted media list building across trade and consumer press
- —Proactive pitching and reactive media handling
- —Press release writing and distribution
- —Interview preparation and spokesperson coaching
- —Campaign-based and always-on retainer programs
- —Coverage tracking and reporting
Ideal For
Food brands seeking sustained earned media, product launches, seasonal campaigns, and issues requiring third-party credibility.
AI-Era Media Relations
Be found where the next generation of discovery happens.
The way people discover brands is changing. ChatGPT, Perplexity, Claude, and other AI tools now answer millions of questions a day — and what they say about your brand matters. We help clients build the digital footprint and earned authority that gets them cited on these platforms.
What's Included
- —AI visibility auditing — what are AI tools saying about your brand today?
- —Content and coverage strategy for LLM discoverability
- —Authoritative source building and citation-worthy content
- —Integration of traditional media with AI-era visibility
- —Ongoing monitoring and optimization
- —Education and counsel for leadership teams navigating this shift
Ideal For
Brands in food, agri-tech, and nutrition wanting to stay ahead of the curve as AI reshapes how consumers find and evaluate products.
Strategic Communications Counsel
Senior thinking when the stakes are high.
Sometimes you need more than execution — you need a trusted strategic partner. We provide senior-level counsel for complex communications challenges: messaging development, narrative architecture, reputation management, and leadership communications.
What's Included
- —Communications strategy and planning
- —Messaging frameworks and brand narrative development
- —Crisis communications preparedness and response
- —Stakeholder mapping and engagement strategy
- —Issues management and proactive positioning
- —Executive and spokesperson communications
- —Communications audits and gap analysis
Ideal For
Commodity boards, trade associations, agri-tech companies, and food brands navigating significant change, market entry, or reputational challenges.
Start a Conversation
Not sure where to start?
We'll help you figure out the right combination of services for your goals.
Let's Talk